Hyperpop / Internet Pop
familyStarted 2013Peak 2019-2023Last big hit still active
Maximalist, internet-native pop built from candy-sweet melody and brutal digital excess: clipping 808s, supersaw walls, pitched-up chipmunk vocals, glitch, Auto-Tune pushed past sense. Ironic and sincere at once, distorted sweetness blown out to cartoon scale, scene energy bred in Discord, SoundCloud and TikTok feeds.
History
Seeded in 2013 by London's PC Music collective and SOPHIE's plastic bubblegum bass, the family exploded in 2019 when 100 gecs' '1000 gecs' gave it a name and a meme engine. Spotify's 'hyperpop' playlist (2019) and pandemic-era Discord scenes pushed digicore kids and bedroom producers into the mainstream, reshaping pop's texture by the 2020s.
Defining artists
Essential listening
Sources
- https://en.wikipedia.org/wiki/Hyperpop
- https://en.wikipedia.org/wiki/PC_Music
- https://pitchfork.com/features/article/hyperpop-explained/