Novelty Rap

tagStarted 1980Peak 1988-1995Last big hit 2011

Located in 1 route

One-gimmick rap records built to be irresistibly catchy and disposable: a single hook, a dance, or an absurd premise stretched across one fad-driven single. Production favors loud bass, party chants, call-and-response, and a hook engineered for sports arenas, weddings, and ringtones, the song outliving any wider catalog from the act.

History

Rap's commercial breakthrough birthed a flood of fad 12-inches: by the bass and party-rap eras, Sir Mix-a-Lot, Tag Team, and 69 Boyz turned single concepts into multi-platinum smashes. The Baha Men's 2000 crossover and LMFAO's 2011 party-rock zenith proved the formula survived MTV's decline, the novelty hit always bigger than the artist behind it.

Defining artists

Essential listening

← Explore Hip-Hop / Rap

Sources

  • https://en.wikipedia.org/wiki/Novelty_song
  • https://en.wikipedia.org/wiki/Baby_Got_Back
  • https://en.wikipedia.org/wiki/Whoomp!_(There_It_Is)