Electro-Pop-Rap
tagStarted 2008Peak 2010-2013Last big hit 2015
Located in 1 route
Rap fused with EDM and electro-pop: rapped-and-chanted verses over big-room synth leads, sidechained four-on-the-floor pumps, festival drops, and Auto-Tuned pop hooks. Maximal, glossy, and engineered for the club and Top 40 alike. The late-2000s/early-2010s 'dance-rap' takeover where hip-hop swapped breakbeats for euphoric house builds and laser-bright synths.
History
Sparked when David Guetta paired with the Black Eyed Peas on 2009's 'I Gotta Feeling,' the EDM-rap crossover dominated 2010-2013 radio. Flo Rida, Pitbull and will.i.am turned the club-house template into a hit machine, marking the era when dance music infiltrated the mainstream - before tropical house and trap-pop cooled the four-on-the-floor surge.
Defining artists
Essential listening
- Good Feeling — Flo RidaSpotifyYouTube
- Give Me Everything — Pitbull feat. Ne-Yo, Afrojack & NayerSpotifyYouTube
- I Gotta Feeling — The Black Eyed PeasSpotifyYouTube
- Party Rock Anthem — LMFAOSpotifyYouTube
- Scream & Shout — will.i.am feat. Britney SpearsSpotifyYouTube
- Club Can't Handle Me — Flo Rida feat. David GuettaSpotifyYouTube
Sources
- https://www.billboard.com/music/music-news/2012-edm-takeover-year-8545121/
- https://en.wikipedia.org/wiki/I_Gotta_Feeling
- https://en.wikipedia.org/wiki/Electro_hop